Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman.
Material type:
TextPublication details: Reading, Mass : Addison-Wesley, c1990.Description: xviii, 270 p. 21 cmLOC classification: - 658.800973 G323 1990
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| BOOKS | Saint Andrew's Theological Seminary Mosher Library | 658.800973 G323 1990 (Browse shelf(Opens below)) | Available | 35554 |
Includes bibliographical references
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