Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products /
Gershman, Michael
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman. - Reading, Mass : Addison-Wesley, c1990. - xviii, 270 p. 21 cm.
Includes bibliographical references
658.800973 / G323 1990
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman. - Reading, Mass : Addison-Wesley, c1990. - xviii, 270 p. 21 cm.
Includes bibliographical references
658.800973 / G323 1990