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Maxi Marketing : the new direction in advertising, promotion and marketing strategy /

Rapp, Stan

Maxi Marketing : the new direction in advertising, promotion and marketing strategy / Stan Rapp and Thomas L. Collins. - New York : McGraw-Hill, c1987. - x, 278 p. 21 cm.

Includes index

LC Class. No.: 658.8 / R182 1987

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