| 000 | 00627nam a2200169 a 4500 | ||
|---|---|---|---|
| 003 | PH-SATS | ||
| 005 | 20250318211617.0 | ||
| 008 | 031205s19uu xx 00 eng d | ||
| 040 | _cSt. Andrew's Theological Seminary | ||
| 050 |
_a658.800973 _bG323 1990 |
||
| 100 | 1 | 0 | _aGershman, Michael |
| 245 | 1 | 0 |
_aGetting it right the second time : _bhow American ingenuity transformed forty-nine marketing failures into some of our most successful products / _cMichael Gershman. |
| 260 | 0 |
_aReading, Mass : _bAddison-Wesley, _cc1990. |
|
| 300 | _axviii, 270 p. 21 cm. | ||
| 500 | _aIncludes bibliographical references | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c9023 _d9023 |
||