Gershman, Michael <br/><br/>
Getting it right the second time :  how American ingenuity transformed forty-nine marketing failures into some of our most successful products / 
Michael Gershman. 
 - Reading, Mass :  Addison-Wesley,  c1990. 
 - xviii, 270 p. 21 cm. 
<br/><br/> Includes bibliographical references 
<br/><br/><label>LC Class. No.: </label>658.800973  / G323 1990