Bell, Martin L. <br/><br/>
Marketing :  concepts and stategy. 

 - Boston :  Houghton Mifflin,  [c1966] 
 - xii, 686 p. illus. 24 cm. 
<br/><br/> Bibliographical footnotes 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>658.8  / B413