Walters, Sherwood George Readings in marketing : consumers, policies, functions, commodities, channels, government / [by] S. George Walters [and others]. - Cincinnati [Ohio] : Sowth-Western, [c1962] - xi, 832 p. illus. 24 cm. Bibliographical footnotes Subjects--Topical Terms: Marketing LC Class. No.: 380.1 / W171