TY  - BOOK
AU  - Gardner,Howard,1943--
TI  - Changing minds: the art and science of changing our own and other people's minds 
SN  - 1422103293
AV  - BF 634 .C4 G37 2006
PY  - 2006///
CY  - Boston, Mass
PB  - Harvard Business School Press
KW  - Change (Psychology)
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
N1  - Includes bibliographical references and index; Contents; The contents of the mind-- The forms of the mind-- The power of early theories-- Leading a diverse population-- Leading an institution: how to deal with a uniform population-- Changing minds indirectly, through scientific discoveries, scholarly breakthroughs, and artistic creations-- Mind changing in a formal setting-- Mind changing up close-- Changing one's own mind-- Epilogue: The future of the mind changing
ER  -