TY  - BOOK
AU  - McKenna,Regis
TI  - Relationship marketing: successful strategies for the age of the customer 
SN  - 0201622408
AV  - 658.812 M199 1991
PY  - 1991///
CY  - Massachusetts
PB  - Addison-Wesley Publishing
KW  - Marketing
KW  - Customer service
KW  - High technology
N1  - Includes index
ER  -