McKenna, Regis <br/><br/>
Relationship marketing :  successful strategies for the age of the customer / 
Regis McKenna. 
 - Massachusetts :  Addison-Wesley Publishing,  c1991. 
 - xiii, 242 p.  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0201622408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Customer service<br/>High technology--Marketing
<br/><br/><label>LC Class. No.: </label>658.812  / M199 1991